Search Engine Optimization Singapore

Why we call it Search Engine Optimization Singapore?

Firstly, we're going to only talk about Google. Why? Cause we are really good in SEOs only for Google.
(Hey we are honest.)Once you're rank in Google, you could almost rank in other major search engines.

Before we get to that, let's talk about something simple.
Ever notice when you do searches on Google, the ads showing are mostly only advertisers from Singapore?

Ever wonder why it's always www.google.com.sg? no matter from which system your accessing to Google.
(Well this doesn't work if you're not in Singapore.)

Now with these few simple Questions, let's move on.

It's not about cookies,
Google knows where your accessing the web from, by the ip from your internet service provider. (Unless of course you knew how to use a VPN service. Totally another story)

Now, how would knowing this helps in Search Engine Optimization Singapore?

Think Local.


If let's say your business is only targeting the locals in Singapore. Would you want your site to rank first page, let's say somewhere in India Google?

It totally defeats the purpose of ranking first page, if it's totally on another country's Google.

Why Optimize for Local Search Engines?

1. It is relevant, (As we mention above)
2. It is easier. (We're not competing with the whole world, but just locally)

Next is, how? Do we optimize locally?

A Minor tweak towards your SEO Campaign.

Take the perspective of a consumer locally, how would they search for your service or product?

What are the phrases or keywords they will search for?

On Majority base, they will include a local keyword some sort of an 'anchor' word that they'll use in their searches.

Ring any bell?

The word 'Singapore' or the 'area' that they are in, for example, ang mo kio, tampiness, jurong... etc..

By including these 'anchor' words in the keyword phrases that you are targeting, could hugely improve on your visibility towards local searches.

Now let's take a look at the contrast here, on why that 'anchor' word could make the whole difference in your SEO.

If someone in New York was looking for a Dog trainer, they would search for "Dog trainer in New York"

But for someone in Singapore it'll be a whole different story. It might be "Dog trainer in Ang Mo Kio"

The anchor word of "New York" or "Ang Mo Kio" makes a whole big difference in search engine.

Domain Name Registration

This next part, is slightly easier

".com" ".com.sg"

See the difference? You could register a domain name with a ".com.sg" at local web providers. Would cost roughly around 40 - 70 dollars. (last I checked.)

But, let's share a little secret that Local SEO wouldn't want to tell you directly.

".com" and ".com.sg" doesn't make that much of a difference, if your SEO campaign is tweak locally it doesn't matter if your website ends with a ".com"

The benefits of a ".com.sg"

1. It is slightly easier to Optimize for locally
2. Consumers know they are at a local website just by looking at the site address.

Summarize on Search Engine Optimization Singapore

1. Target Keywords Phrases Towards Local Consumer
2. A ".com.sg" Domain name

*This search optimization tips, is merely towards your on-page SEO