Thursday, September 22, 2011

How to Include Meta Description on Blogger

Meta Description, though it doesn't place a huge SEO power at Google but more or less it is still essential.

First, a basic understanding of Meta Description.
The Meta description tag is a brief summary of your page's content. 
Here is an example of our blog without a meta description. The search engine would take a snippet of content / words from the page and would use it as a description.
And most of the time it might appear slightly weird because words from your drop down menu might be included. *Example above: FAQ | Contact Us



 This second example is our website which we include a meta description.
As we can see here, it is much more readable and it's a valid summarize description for readers to understand what the site is about.

Important Tips:

  1. Meta description plays an essential role if you have the intention to rank better in Yahoo, Bing and other search engines.
  2. Even though meta description does not have that power to greatly affect your SEO. But a Good description could help in attracting viewers and traffic towards your website.

How to Include Meta Description on a Blogger Platform
New Interface

Old Interface
Firstly you need to search for this code <head>
And include this following code right after the <head> for your meta description
<meta content='description here' name='description'/>

Now what this does is making every page on your site having the same description.
Which isn't helpful if you have a whole lot of pages.

In terms of SEO, it's best to have a different description for every pages in your site.
Think of it as a catchphrase for the page. You wouldn't want to have too many pages with the same catchphrase.

Setting Different Meta Description For Different Pages on a Blogger Platform

Same thing, but now we need to define which description should appear on which page.
On a blogger platform creating meta description for pages might... just make the codes get slightly overcrowded

You'll need to create a 'condition code' and put the meta description code in between it.
<b:if cond='data:blog.url == "http://blog.awsgseo.com/"'> 
 <meta content='description here' name='description'/>
</b:if> 

Replace http://blog.awsgseo.com/ with the intended page.

Now to create 2 pages with different meta description

<b:if cond='data:blog.url == "http://blog.awsgseo.com/"'> 
 <meta content='description here' name='description'/>
</b:if> 
<b:if cond='data:blog.url == "http://blog.awsgseo.com/blogpost2.html"'> 
 <meta content='description here' name='description'/>
</b:if> 
This is currently the only method of creating different meta description for different pages on a blogger platform.
As we can see, it can get really over crowded as you start filling in different meta description for different pages.


Note:

  • Each time you create a new page, you'll have to edit your template and add code for that new page as well.
  • Do not fill your meta description with a keyword spam (It doesn't help) Remember you are targeting viewers with the meta description.

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